Just a tidbit of local history: Rochester, NY (where we live) used to be known as the flour city. In 1824 there were 20 flour mills producing 500,000 barrels of flour annually. By 1850 Rochester became the flower city because upstate horticulturists, Ellwinger and Barry, started a seed company which became the largest seed company in the world.
Bottom line: Ladies, make sure your communication is 100% accurate even if you have to spell it out. WOMEN WANT FLOWERS NOT FLOUR. We ALL know what men REALLY want. And it isn't chocolate chip cookies...maybe...sort of...or in addition to.